About

About

About

unbiased marketing

unbiased marketing

unbiased marketing

We're a fractional growth team for ambitious businesses. We embed senior marketers across your business to drive commercial growth, not just manage channels.

Trusted by 100+ founders & business owners

How it’s started

How it’s started

We started Unbiased in 2021 because the old ways had stopped working. Marketing had drifted from its roots as the engine of a business and become murky, messy and full of cowboys. Freelancers were fleeting and no longer cheap, full-time hires cost more than ever with talent in short supply, and too many agencies stayed in their lane and upsold clients on work that served the agency, not them.

We started Unbiased in 2021 because the old ways had stopped working. Marketing had drifted from its roots as the engine of a business and become murky, messy and full of cowboys. Freelancers were fleeting and no longer cheap, full-time hires cost more than ever with talent in short supply, and too many agencies stayed in their lane and upsold clients on work that served the agency, not them.

Between them, founders Will and Simon had spent over 25 years in marketing and knew businesses deserved better. Will had driven strategy across marketing for Fortune 500 and FTSE 100 companies; Simon had led performance and analytics teams in some of Europe's leading agencies.

They combined their skillsets to build the thing the market was missing: a team that gets back to the roots of marketing, focused on commercial outcomes, radically transparent, and honest about what actually works.

Between them, founders Will and Simon had spent over 25 years in marketing and knew businesses deserved better. Will had driven strategy across marketing for Fortune 500 and FTSE 100 companies; Simon had led performance and analytics teams in some of Europe's leading agencies.

They combined their skillsets to build the thing the market was missing: a team that gets back to the roots of marketing, focused on commercial outcomes, radically transparent, and honest about what actually works.

Our Story Image

Your success is the only metric that matters

Truth, not comfort

Truth, not comfort

We bring the uncomfortable truth. The honest answers your own team may be too close, or too cautious, to give.

We bring the uncomfortable truth. The honest answers your own team may be too close, or too cautious, to give.

Fair commitment, fast proof

Fair commitment, fast proof

Break clauses after 3 months mean we prioritise early visibility, while we build the infrastructure for sustainable long-term growth.

Break clauses after 3 months mean we prioritise early visibility, while we build the infrastructure for sustainable long-term growth.

No vanity metrics

No vanity metrics

No self-preservation. No reporting theatre. Just growth we are as commercially invested in as you are.

No self-preservation. No reporting theatre. Just growth we are as commercially invested in as you are.

What we believe in

1

Unbiased

Advice based on data and results, never fads, ego or what suits us.

2

Transparent

No hidden fees or vanity metrics. Clear pricing, real reporting.

3

Sustainable

We build lasting growth, not quick wins that peter out.

4

Commercial first

We start with your P&L and work back, not with channels.

5

Embedded, not external

We work in your business as part of the team, not at arm's length.

6

Honesty

We give the tough advice your team won't, and dig where others won't.

Our Marketing Leaders

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Will Collier

Co Founder

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Simon Blythe

Co Founder

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Fraser Lynch

Growth Strategist

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Jess Mackintosh

Client Strategy Director

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Katalin Pal

Growth Strategist

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Katalin Pal

Growth Strategist

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Courtney Coyle

Growth Manager

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Rob Kputu

Performance Manager

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Charlotte Watts

Growth Operator

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Josh Kinsey

Performance Operator

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Rich Alpapara

Performance Manager

Franklin

Unofficial Mascot

Maui

Head of Morale

Current openings

Growth Operator

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Growth Operator

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Performance Director

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Performance Director

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